Clik here to view.
How to rock your Facebook “like” drive
Want people to like you? Go on, don’t be shy. Just ask them! Facebook “like” drives are an increasingly common practice for non-profits that want to connect with more supporters on Facebook. Most...
View ArticleWriting for End of Year? Here’s one tip you should definitely use.
Get out the party hats and champagne – it’s time to write for end of year! Most nonprofits receive a huge percentage of total yearly donations in the month of December. In fact, our 5th Benchmarks...
View ArticleStorytelling webinar at 2 p.m. today!
I just can’t wait until 2 pm EST today, when Steve Daigneault and I will be leading a free webinar on how to avoid common storytelling pitfalls and make stories work in your fundraising appeals. If...
View ArticleGet The Slides and Our Answers To Your Questions From The Storytelling Webinar
Whoa, I am totally blown away. 580 of you joined the storytelling webinar that my colleague, Steve Daigneault, and I presented earlier this week in partnership with NTEN and the Ad Council. Thanks so...
View ArticleClik here to view.
Our All Time Favorite Terrible Marketing Email Mistakes – And How to Avoid Them
I read a heck of a lot of email. (Rest of the world, staring slack-eyed at me: “…we all do, honey.”) I love reading great email from compelling writers: persuasive tactics, new formatting styles,...
View ArticleClik here to view.
Your Middle School Teacher May or May Not Be Horrified: 6 Rules for Online...
My name is Sara Wolfson, and I am a recovering grammar snob. Yes, I am that twerp who corrects people when they mistake “its” for “it’s” or write “affect” when they mean “effect.” My eye twitches when...
View ArticleEmotional Copywriting Tips for Robots (and Humans)
[Author note: Hi. Sara here, writer and robot enthusiast. Sometimes I find it a challenge to switch from the analytical parts of my job — evaluating data, digesting scientific reports, solving complex...
View ArticleClik here to view.
Non-stop: Semi-Frantic Year-End Writing Tips
Every year-end fundraising season I somehow feel emotionally unprepared for the sheer amount of copy that needs to get written and reviewed and re-written and tweaked and looked at just one last time…...
View ArticleClik here to view.
How to rock your Facebook “like” drive
Want people to like you? Go on, don’t be shy. Just ask them! Facebook “like” drives are an increasingly common practice for non-profits that want to connect with more supporters on Facebook. Most...
View ArticleWriting for End of Year? Here’s one tip you should definitely use.
Get out the party hats and champagne – it’s time to write for end of year! Most nonprofits receive a huge percentage of total yearly donations in the month of December. In fact, our 5th Benchmarks...
View ArticleStorytelling webinar at 2 p.m. today!
I just can’t wait until 2 pm EST today, when Steve Daigneault and I will be leading a free webinar on how to avoid common storytelling pitfalls and make stories work in your fundraising appeals. If...
View ArticleGet The Slides and Our Answers To Your Questions From The Storytelling Webinar
Whoa, I am totally blown away. 580 of you joined the storytelling webinar that my colleague, Steve Daigneault, and I presented earlier this week in partnership with NTEN and the Ad Council. Thanks so...
View ArticleClik here to view.
Our All Time Favorite Terrible Marketing Email Mistakes – And How to Avoid Them
I read a heck of a lot of email. (Rest of the world, staring slack-eyed at me: “…we all do, honey.”) I love reading great email from compelling writers: persuasive tactics, new formatting styles,...
View ArticleClik here to view.
Your Middle School Teacher May or May Not Be Horrified: 6 Rules for Online...
My name is Sara Wolfson, and I am a recovering grammar snob. Yes, I am that twerp who corrects people when they mistake “its” for “it’s” or write “affect” when they mean “effect.” My eye twitches when...
View ArticleEmotional Copywriting Tips for Robots (and Humans)
[Author note: Hi. Sara here, writer and robot enthusiast. Sometimes I find it a challenge to switch from the analytical parts of my job — evaluating data, digesting scientific reports, solving complex...
View ArticleClik here to view.
Non-stop: Semi-Frantic Year-End Writing Tips
Every year-end fundraising season I somehow feel emotionally unprepared for the sheer amount of copy that needs to get written and reviewed and re-written and tweaked and looked at just one last time…...
View Article
